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Often unprepared, a caregiver’s greatest
challenge is knowing what resources are available; how to
find them and what to do with them. With so many
choices, caregivers want practical "how to"
information and resources; and want to find it when they
need it, quickly!
Meeting the need, the Directory is opened to a
limited number of
select businesses. Only three (3) senior service or
business providers are listed in each
category. We seek businesses offering the highest quality of
value and service to refer to our callers. In response
to each inquiry, the caller is provided with up to
three business referrals to help them deal with
a particular caregiving concern.
Click "play" to hear a descriptive
service message in a category of interest and how it would
highlight your business... click and sign up!
Co-Marketing
and Promotion
Promoting the
Caregiver's Resource Helpline of Tampa Bay by
"word-of-mouth" is the primary objective.
When people
know you care, they spread the word!
As advertisers promote the
Caregiver's Resource Helpline of Tampa Bay's toll free
number to existing and potential clients, it easily
increases the frequency and reach of all advertisers in
the Directory. We'll provide marketing material
templates, i.e. brochures, flyers, posters, referral
cards, website banners etc. for you to reproduce and
distribute. For example:
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a caregiver calling
for a home care agency referral may need
medical supplies/equipment or
consultation with a geriatric care
manager,
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a caregiver calling
for a continuing care community referral
may need the services of a senior
relocation manager or real estate agent,
and
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a caregiver calling
for long-term care planning referral may
need long-term care insurance, eldercare
attorneys and/or a financial planner.
We're excited about extending a
co-marketing and promotion opportunity for business
providers listed in the Directory.
Co-marketing is a cooperative approach enabling products
and/or services from one company to market jointly with
those of another. In exchange for a listing in the
Directory, we simply expect you to incorporate and
promote the Caregiver's Resource Helpline of Tampa Bay's
toll-free number with your existing marketing program.
It's a win-win opportunity!
Additionally, we will:
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promote to
seniors and their caregivers through local press releases,
senior publications and community newspapers featuring the
toll-free number,
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direct local outreach and placement of flyers, posters
and referral cards with large Internal
Medicine, Family Medicine and Gerontology practices, hospital discharge
planning departments, senior citizen centers, community and
social service agencies; and
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a series of letters highlighting businesses
listed in Directory will be provided to government officials, politicians, and other
civic and commercial organizations.
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