Caregiver's Resource Helpline of Austin

Sponsorship ● Alternative Advertising ● Automated Voice Information

The Caregiver’s Resource Helpline of Austin provides professional guidance, practical “how to” information; and, emotional reassurance.  Presented from the caregiver's point of view, callers select a Program and Topic of Interest to get answers to the most common concerns about caring for their aging or elderly loved one.

After simply listening to a selected 'Topic of Interest'; callers are empowered to choose among the local businesses and services to meet their needs listed in the 'Directory of Resource and Services' .

24 hours a day, prospects simply pick up the phone for easy access to: listen to your sponsor/commercial message and choose to receive your fax brochure, leave a return call message or speak with a company representative during your normal business hours.

If you’re looking for a new and innovative way, to target your message to the growing number of people caring for an elderly loved one, the Caregiver’s Resource Helpline of Austin can help!

Sponsorship Opportunity                                       

Key Benefits of Corporate Sponsorship

	Create positive publicity/heighten visibility
	Enhance image/shape consumer attitudes
	Attract new customers, drive sales & profits

When the person calling selects one of the following Programs of Interest, they first hear your sponsor message (up to 10 seconds) before listening to a specific Topic of Interest.

Advertising Opportunity                                         

No other advertising media can compare!  Neither print, TV nor radio. To your advantage, callers pre-qualify by choosing a Topic of Interest.  Before and after hearing the Topic of Interest they are prompted to dial the Directory of Resources and Services and listen to your related 30 second commercial spot. 

You will receive an e-mail notification (mp3 format) for return call requests or fax brochure requests. You will also receive a monthly report specifying number of prospective inquiries, sorted by area code, to better target your marketing campaign For an additional fee, you can obtain name, address and phone number of prospects who listened to your spot.

Sample message    Play-Pause-Stop

We believe this model establishes the Caregiver's Resource Helpline of Austin as a premium placement for senior services and products.

Key Benefits for Advertisers

	Attract new customers
	Pre-qualify leads; (ultimately drive sales and profits)
	Monthly report of inquires based on  area code

Formula for Success

Promoting the Caregiver's Resource Helpline of Austin  by "word of mouth" is the primary objective.  When people know you care, they spread the word!

	Promotion to seniors and their caregivers through local press releases, senior publications and community newspapers featuring the Toll-Free number for the Caregiver’s Resource Helpline of  Austin.
	Direct local outreach and placement of flyers, posters and referral cards with large medical practices of Internal Medicine, Family Medicine and Gerontology, hospital discharge planning departments, senior citizen centers, community and social service agencies, etc
	A series of letters highlighting sponsors and advertisers sent to government officials, politicians, and other civic and commercial organizations.

Category of Resources and Services

Adult Day Centers	Independent Living Communities
Alzheimer and Dementia Care	Investment Advisory Services
Assisted Living Communities	Long-Term Care Insurance
Caregiver Support/Education	Medication Services
Continuing Care Communities	Medical/Non-Medical Healthcare Services
Eldercare Attorneys	Medical Supplies-Equipment
Elder Care Planning	Nursing Homes
Long-Term Care Panning	Pre-Planning Memorial Services
Estate Planning	Probate/Administration
Financial Planning	Real Estate Services
Geriatric Care Management	Reverse Mortgage
Home Care Agencies	Rehabilitation Facilities
Hospice and Palliative Care	Senior Relocation Services

Sponsorship Rate Plan

Build your brand and show how much you care by underwriting education dealing with the most common concerns of caring for an aging or elderly loved one.  Sponsors receive greater visibility since callers are required to listen to your 10 second spot prior to selecting a Topic of Interest and; can listen to your 30 second spot listing in the Directory of Resources and Services to request your fax brochure, leave a return call or speak with a company representative.

Includes e-mail notification (mp3 format) for return call requests or fax brochure requests and monthly report.

Note: $0.08 per minute to call forward prospects to your designated phone number.

          $25 - one time scripting set-up fee of advertiser’s spot for up to 10 seconds

Click here after establishing payment plan to set-up sponsor message.

Alternative Advertising Rate Plan

Be one of the first to be listed in the Directory of Resources and Services.  Limited to three (3) advertisers in each category, you'll have a real competitive advantage!

Includes e-mail notification (mp3 format) for return call requests or fax brochure requests and monthly report.

Note: $0.08 per minute to call forward prospects to your designated phone number.

          $25 - one time scripting set-up fee of advertiser’s spot for up to 30 seconds.

Click here after establishing payment plan to set up commercial spot.