Neither print, TV nor radio. Twenty-four (24) hours a day, prospects simply pick up the phone for easy access.  They're calling to get answers to the most common concerns of caring for an elderly loved one and connect with businesses in the Directory of Resources and Services to meet their challenges of caregiving. 

A listing in the Directory highlights your business in a specific category; so callers  can request information about your product and/or service.  Immediately, this hot lead is seamlessly emailed and/or phoned to your attention to follow up!

To your advantage, callers pre-qualify their needs while listening to a Topic of Interest.  Before and after hearing the Topic of Interest they are prompted to dial the Directory for a description of a related product or service.  We believe this model establishes the Directory as a premier placement for senior service and business providers. 

Play-Pause-Stop

24 hours a day, prospects simply pick up the phone for easy access to: listen to your sponsor/commercial message and choose to receive your fax brochure, leave a return call message or speak with a company representative during your normal business hours.

Sponsorship Opportunity                  

                     
Corporations or organizations wishing to demonstrate support of the growing number of seniors and adults with elderly parents can sponsor one of five Programs of Interest.

Key Benefits of Corporate Sponsorship

• Create positive publicity/heighten visibility

• Enhance image/shape consumer attitudes

• Attract new customers, drive sales & profits

When the person calling selects one of the following Programs of Interest, they first hear your sponsor message (up to 10 seconds) before listening to a specific Topic of Interest.

Often unprepared, a caregiver’s greatest challenge is knowing what resources are available; how to find them and what to do with them.  With so many choices, caregivers want practical "how to" information and resources; and want to find it when they need it, quickly! 

Meeting the need, the Directory is opened to a limited number of select businesses.  Only three (3) senior service or business providers are listed in each category.  We seek businesses offering the highest quality of value and service to refer to our callers.  In response to each inquiry, the caller is provided  with up to three business referrals to help them deal with a particular caregiving concern. 

Click "play" to hear a descriptive service message in a category of interest and how it would highlight your business... click and sign up!

Co-Marketing and Promotion  

Promoting the Caregiver's Resource Helpline of Tampa Bay by

"word-of-mouth" is the primary objective. 

When people know you care, they spread the word! 

As advertisers promote the Caregiver's Resource Helpline of Tampa Bay's toll free number to existing and potential clients, it easily increases the frequency and reach of all advertisers in the Directory. We'll provide marketing material templates, i.e. brochures, flyers, posters, referral cards, website banners etc. for you to reproduce and distribute.  For example:

• a caregiver calling for a home care agency referral may need medical supplies/equipment or consultation with a geriatric care manager, 

• a caregiver calling for a continuing care community referral may need the services of a senior relocation manager or real estate agent, and 

• a caregiver calling for long-term care planning referral may need long-term care insurance, eldercare attorneys and/or a financial planner.

We're excited about extending a co-marketing and promotion opportunity for business providers listed in the Directory.   Co-marketing is a cooperative approach enabling products and/or services from one company to market jointly with those of another.  In exchange for a listing in the Directory, we simply expect you to incorporate and promote the Caregiver's Resource Helpline of Tampa Bay's toll-free number with your existing marketing program.  It's a win-win opportunity! 

Additionally, we will:

• promote to seniors and their caregivers through local press releases, senior publications and community newspapers featuring the toll-free number,

• direct local outreach and placement of flyers, posters and referral cards with large Internal Medicine, Family Medicine and Gerontology practices, hospital discharge planning departments, senior citizen centers, community and social service agencies; and

• a series of letters highlighting businesses listed in Directory will be provided to government officials, politicians, and other civic and commercial organizations.

Sales and Marketing Opportunities

Offering three (3) ways for you to market your business and generate qualified leads, callers to the Directory of Resources and Services pre-qualify their interest by selecting from any one of the above categories indicating they want to hear from you. 

Sponsorship Rate Plan

Build your brand and show how much you care by underwriting education dealing with the most common concerns of caring for an aging or elderly loved one.  Sponsors receive greater visibility since callers are required to listen to your 10 second spot prior to selecting a Topic of Interest and; can listen to your 30 second spot listing in the Directory of Resources and Services to request your fax brochure, leave a return call or speak with a company representative.  

3 months for a 10 + 30 second sponsor message                 $225.00/mo  

Includes e-mail notification (mp3 format) for return call requests or fax brochure requests and monthly report.

Note: $0.08 per minute to call forward prospects to your designated phone number.

          $25 - one time scripting set-up fee of advertiser’s spot for up to 10 seconds

Click here after establishing payment plan to set-up sponsor message.

Alternative Advertising Rate Plan

Be one of the first to be listed in the Directory of Resources and Services.  Limited to three (3) advertisers in each category, you'll have a real competitive advantage!

Includes e-mail notification (mp3 format) for return call requests or fax brochure requests and monthly report.

Note: $0.08 per minute to call forward prospects to your designated phone number.

          $25 - one time scripting set-up fee of advertiser’s spot for up to 30 seconds.

Click here after establishing payment plan to set up commercial spot.

Pay Per Lead

For only $7 per lead, our pay-as-you-go lead generation program is a "risk free" way to get your business listed in the Directory of Resources and Services.  A one-time set-up fee of $25.00 lists your business in a specific category so that callers can request more information about your products and/or services.  That's all it takes! You will be billed at the end of the month for each lead.

$25.00-One time Pay-Per-Lead Set-up Fee.  Upon payment you will be linked automatically to set up and customize your promotional/ marketing campaign.

Helping you to help others.

We're dedicated to meeting the needs of people involved in the care of an aging family member or elderly loved one.  We know that people call the Caregiver's Resource Helpline for information to help deal with their challenging role and responsibilities as caregivers.  Of equal importance, they are looking for you, the professional business provider, to help give them peace of mind. 

 Caregiver's Resource Inc.

Email for more information