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How does it work?
 Twenty-four
(24) hours a day, prospects simply pick up
the phone for easy access. They're
calling the Caregiver's Resource
Helpline™ of Polk Caregivers
Click to Call
for education and to get answers to the most
common concerns of caring for an elderly
loved one. To your advantage, they can
seamlessly connect to you for consultation, when listing
your business in the Directory of Resources and Services.
Limited to 3 select
eldercare businesses or service providers in
each category,
a
listing in the Directory of Resources and
Services highlights your business in a
specific category and clearly sets you apart
from the competition. To promote
your business and build your brand, callers
listen to sponsored educational Programs and Topics of
Interest that deal with the most common
concerns of caring for an elderly loved one. Before and
after listening to a Topic of Interest, callers are prompted to dial the Directory of
Resources and Service to listen
up to 30 seconds of your
promotional message. Afterwards, they
can choose to speak with you about your
product/service or leave a voice message which is
immediately emailed to you to follow up
their interest.
Now is the time to act
and participate in this innovative sales lead
generation program.
The
Directory of Resources and Services is
opened to a growing number of select
businesses offering the highest quality of
value and service. In fact, our
collaboration with Senior Approved Services
enables us to recognize those businesses
with a 90% or higher rating of customer
satisfaction.
Are you ready to become Senior Approved?
Often unprepared, a
caregivers greatest challenge is knowing
what resources are
available; how to find
them and what to do with them. With so many
choices, caregivers want practical "how to"
information and trustworthy resources; and
want to find it when they need it, quickly.
Ideally, right in their backyard!
On average, consumers consider and evaluate
three (3) alternative referrals when making
a buying decision.
Meeting the need, the Caregiver's
Resource Helpline™ of Polk Caregivers enables callers to
choose among three (3) trusted referrals
rather than making dozens of calls or search
for hours on the Internet to find the right
one. In response to each inquiry, the caller
is provided with up to three (3) local business
referrals from the categories listed below helping
them deal with a particular caregiver
concern.
Transparency is the cornerstone of our
service delivery and we seek eldercare
businesses and service providers willing to
demonstrate they offer the highest quality
of value and service for our callers.
The next step after signing on to list in
the Directory or Resources and Service is to
process your application to become either
Senior Approved, Senior Preferred or Senior
Advocate.
Categories
(Limited
to 3 listings in each category)
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1. Adult
Day Centers |
14.
Medical Home Care Agency |
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2. Aging-In-Place Remodelers |
15.
Medical Supplies/Equipment |
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3.
Alzheimer and Dementia Care |
16. Medication Services |
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4.
Assisted Living Communities |
17. Nursing Homes |
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5.
Caregiver Support/Education
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18. Personal Care |
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6.
Continuing Care Communities |
19. Personal Care/Residential Homes |
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7.
Eldercare Attorneys |
20. Physician Practices |
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8. Estate
Planning |
21. Pre-Planning Memorial
Services |
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9.
Financial Planning/Advisors |
22. Real Estate Services
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10. Geriatric Care
Management |
23. Rehabilitation
Facilities |
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11. Hospice and
Palliative Care |
24. Reverse
Mortgage |
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12. Independent
Living Community |
25. Senior Relocation
Services |
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13. Long-Term Care
Insurance |
26. Transportation |
Marketing
and Promotion
Adriane Berg, CEO/Founder,
Generation Bold 
www.generationbold.com a
leading expert in marketing and
consulting for companies seeking
to reach boomers, seniors and
their caregivers. She will
direct national, regional and
local marketing, branding and
advertising of the Caregiver’s
Resource Helpline™ of Polk
Caregivers.
Marketing Success Formula
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- Internet
advertising on yours and other
caregiver sites with
Click-to-Call feature
- Advertise
with Point-of-Purchase materials
at pharmacies, grocery stores,
beauty parlors, etc.
- Paid
advertising on radio, Cable TV,
movie screens, bill boards and
restaurant place mats
- Social
Marketing on Linkedin, Facebook
and Twitter campaign
- Advertise
in caregiver magazines
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- Create
strategic alliances with Area
Agency on Aging, caregiver
support groups such as
Alzheimer, Diabetes, Cancer,
Parkinson etc. to promote access
and participation in the
organization’s group
- Placement
of Caregiver's Resource
Helpline™ of Polk
Caregivers referral cards,
flyers and posters with hospital
discharge planners, large
medical practices of Internal
Medicine, Family Medicine and
Gerontology, etc.
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Increase your market share when people know
you care!
As advertisers promote
the Caregiver's Resource Helpline™ of
Polk Caregivers toll free number to existing and
potential clients, we believe it easily increases the
frequency and reach for all advertisers by
"word-of-mouth" in
the Directory. For example:
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a caregiver calling
for a home care agency referral may need
medical supplies/equipment or
consultation with a geriatric care
manager,
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a caregiver calling
for a continuing care community referral
may need the services of a senior
relocation manager or real estate agent,
and
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a caregiver calling
for long-term care planning referral may
need long-term care insurance, eldercare
attorneys and/or a financial planner.
We're excited about extending a
co-marketing and promotion opportunity for business
providers listed in the Directory.
Co-marketing is a cooperative approach enabling products
and/or services from one company to market jointly with
those of another. In exchange for a listing in the
Directory, we simply expect you to incorporate and
promote the Caregiver's Resource Helpline™ of
Polk Caregivers
toll-free number with existing print marketing material
and/or our unique
Click to Call
feature with your online marketing program
i.e. website, blogs, etc.
We'll provide
promotional material templates, i.e.
brochures, flyers, posters, referral cards,
website banners etc. for you to reproduce
and distribute.
It's a win-win!
Click below to hear actual callers identify their need for eldercare
businesses and service providers.
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Advertising
in the Directory of Resources and Services
targets your message to people who want to
consult with you about their particular
problem or concern. Callers pre-qualify
their interest by choosing to listen to
sponsored Programs of Interest. There
are five (5) Programs of Interest covering Physical and Mental
Conditions of Aging, Living Arrangements,
Financial and Legal Assistance, Self-Help
for the Caregiver and Dealing with Changes.
They include thirty-two (32) related Topics
of Interest dealing with the most common
concerns of caring for an elderly loved one.