How does it work?

Twenty-four (24) hours a day, prospects simply pick up the phone for easy access.  They're calling the  Caregiver's Resource Helpline™ of Mid-Missouri Click to Call for education and to get answers to the most common concerns of caring for an elderly loved one.  To your advantage, they can seamlessly connect to you for consultation, when listing your business in the Directory of Resources and Services. 

Limited to 3 select eldercare businesses or service providers in each category, a listing in the Directory of Resources and Services highlights your business in a specific category and clearly sets you apart from the competition.   To promote your business and build your brand, callers listen to sponsored educational Programs and Topics of Interest that deal with the most common concerns of caring for an elderly loved one.  Before and after listening to a Topic of Interest, callers are prompted to dial the Directory of Resources and Service to listen up to 30 seconds of your promotional message.  Afterwards,  they can choose to speak with you about your product/service or leave a voice message which is immediately emailed to you to follow up their interest. 

Now is the time to act and participate in this innovative sales lead generation program. The Directory of Resources and Services is opened to a growing number of select businesses offering the highest quality of value and service. In fact, our collaboration with Senior Approved Services enables us to recognize those businesses with a 90% or higher rating of customer satisfaction.

Are you ready to become Senior Approved?

 Often unprepared, a caregivers greatest challenge is knowing what resources are

available; how to find them and what to do with them. With so many choices, caregivers want practical "how to" information and trustworthy resources; and want to find it when they need it, quickly.  Ideally, right in their backyard!

On average, consumers consider and evaluate three (3) alternative referrals when making a buying decision.  Meeting the need, the  Caregiver's Resource Helpline™ of Mid-Missouri enables callers to choose among three (3) trusted referrals rather than making dozens of calls or search for hours on the Internet to find the right one. In response to each inquiry, the caller is provided with up to three (3) local business referrals from the categories listed below helping them deal with a particular caregiver concern. 

Transparency is the cornerstone of our service delivery and we seek eldercare businesses and service providers willing to demonstrate they offer the highest quality of value and service for our callers.  The next step after signing on to list in the Directory or Resources and Service is to process your application to become either Senior Approved, Senior Preferred or Senior Advocate.

Categories (Limited to 3 listings in each category)

Marketing and Promotion  

Promoting the  Caregiver's Resource Helpline™ of Mid-Missouri by "word-of-mouth" is the primary objective. 

When people know you care, they spread the word! 

As advertisers promote the  Caregiver's Resource Helpline™ of Mid-Missouri's toll free number to existing and potential clients, it easily increases the frequency and reach for all advertisers in the Directory.   For example:

• a caregiver calling for a home care agency referral may need medical supplies/equipment or consultation with a geriatric care manager, 

• a caregiver calling for a continuing care community referral may need the services of a senior relocation manager or real estate agent, and 

• a caregiver calling for long-term care planning referral may need long-term care insurance, eldercare attorneys and/or a financial planner.

We're excited about extending a co-marketing and promotion opportunity for business providers listed in the Directory.   Co-marketing is a cooperative approach enabling products and/or services from one company to market jointly with those of another.  In exchange for a listing in the Directory, we simply expect you to incorporate and promote the  Caregiver's Resource Helpline™ of Mid-Missouri's toll-free number with existing print marketing material and/or our unique Click to Call feature with your online marketing program i.e. website, blogs, etc.  We'll provide promotional material templates, i.e. brochures, flyers, posters, referral cards, website banners etc. for you to reproduce and distribute. It's a win-win opportunity! 

Additionally, we will:

• promote the service to seniors and their caregivers through local press releases, senior publications and community newspapers featuring the toll-free number,

• direct local outreach and placement of flyers, posters and referral cards with large Internal Medicine, Family Medicine and Gerontology practices, hospital discharge planning departments, senior citizen centers, community and social service agencies; and

• a series of letters highlighting businesses listed in the Directory will be provided to government officials, politicians, and other civic and commercial organizations.

Click below to hear actual callers identify their need for eldercare businesses and service providers.

Sales and Marketing Opportunities

Advertising in the Directory of Resources and Services targets your message to people who want to consult with you about their particular problem or concern.  Callers pre-qualify their interest by choosing to listen to sponsored Programs of Interest.  There are five (5) Programs of Interest covering Physical and Mental Conditions of Aging, Living Arrangements, Financial and Legal Assistance, Self-Help for the Caregiver and Dealing with Changes.  They include thirty-two (32) related Topics of Interest dealing with the most common concerns of caring for an elderly loved one.

Before and after hearing the Programs and Topics of Interest they are prompted to dial the Directory of Resources and Services to listen to a related 30 second commercial spot. This is a great opportunity for you to introduce your eldercare business or service to the caller. Afterwards, they choose to consult with you directly or leave a message for a return call.

We believe this model establishes the Directory as a premier placement for eldercare businesses and service providers.  In response to the increasing amount of educated consumers seeking comprehensive information and local resources to meet their immediate needs, it's the one call that does it all! 

This is a great way for you to market your business or service organization.  Callers to the Directory of Resources and Services pre-qualify their interest by selecting from any one of the above categories  indicating they want to talk to you.  Don't miss this opportunity to generate qualified leads.  There is no better way to locally promote your business or service. 

What's In It For You?

• Opportunity to consult with callers about your product and/or services.

• Voice email notification (mp3 format) for return call requests.

• Monthly report of prospective inquiries and sorted by area code

• For an additional fee, obtain name, address and phone number of prospects who listened to your spot.

Key Benefits for Advertisers

• Attract new customers

• Pre-qualify leads; (ultimately drive sales and profits)

• Promote caregiver education to help build your brand

• Join an elite group of trusted eldercare business and service providers and distinguish yourself from the competition.

Advertiser Rate Plan

Be one of the first to be listed in the Directory of Resources and Services.  Again, limited to three (3) advertisers in each category, you'll have a real competitive advantage!  Cost-effective rates offering a significant return-on-investment makes subscribing to advertise in the Directory of Resources and Services a smart marketing decision.  Upon receipt of your subscription to advertise, a Caregiver's Resource Helpline™ of Mid-Missouri account representative will contact you to set up your listing in the Directory of Resources and Services.  National and regional rates are available upon request.

Includes e-mail notification (mp3 format) for return call requests and monthly report.

Note: $0.08 per minute to call forward prospects to your designated phone number.

         $25 - one time scripting set-up fee for basic advertiser’s spot up to 30 seconds.

Helping You to Help Others

We're dedicated to meeting the needs of people involved in the care of an aging family member or elderly loved one who are calling the  Caregiver's Resource Helpline™ of Mid-Missouri for help to deal with the challenging role and responsibility as caregivers.  Of equal importance, they are looking for you, the professional eldercare business provider, to help give them peace of mind.  Feel free to email  or Click to Call for more information.

 Caregiver's Resource Helpline™ of Mid-Missouri

www.caregiversresource.com