Helping you to help others
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Helping you to help others |
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FAQ Caregiver's Resource Helpline |
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What is the source material for the Caregiver's Resource Helpline? What is the advantage of a Directory of Senior Approved Service? Is there a business for each category of the Directory of Senior Approved Services? What media is used to promote sponsors? How many people will be exposed to the Caregiver's Resource Helpline? What are the audience demographics for seeing sponsors logo? What type of sponsors can take advantage of this promotional
opportunity? What is the source material for the Caregiver's Resource Helpline?
The primary source content for the Caregiver's Resource Kit CDs and the automated voice-information Caregiver's Resource Helpline, Caregiver Helpline for Hospitals and Caregiver's Resource Helpline for Employers is taken from Caring Families: How to care for your aging family. Two of the authors, James R. Cook, Ph.D and C.D. Fernald, Ph.D of the "Family Caregiver Project" at the University of North Carolina at Charlotte Department of Psychology served as the subject matter experts and content advisors. As a result of their research, we identified and produced the most common concerns of caring for an aging parent or disabled spouse. They are broken down in the following five (5) Programs of Interest and thirty-two Topics of Interest.
What is the advantage of a Directory of Senior Approved Service?
Limited to three (3) advertisers in each category, callers can rest assured that the certified Senior Approved Service providers are an excellent choice!
Is there a business for each category of the Directory of Senior Approved Services?
You can be assured of our on-going effort to build our network by seeking out the "best of the best" businesses to join the Directory of Senior Approved Services. At this stage of our development, we are aggressively recruiting businesses to become certified while recognizing the consumer-driven survey process impacts a full complement of businesses for your use. We anticipate building our momentum over the next few months to provide a more complete listing of businesses.
What media is used to promote sponsors? Sponsors logo will appear in all print material i.e. newspaper advertisement, promotional posters, fax brochure, flyers and referral cards, etc.
People will learn about calling the toll free number through targeted advertising in senior newspapers, magazines, doctor’s offices, hospital discharge planners, Senior Centers, faith-based organizations, community social service agencies, and most importantly through word of mouth!
Given the assurance of quality information combined with “trusted” resources, we believe health care and social service professionals will eagerly refer people to the Caregiver's Resource Helpline’s Directory of Senior Approve Services.
How many people will be exposed to the Caregiver's Resource Helpline?
By the year 2007, the number of caregiving households in the U.S. for person's aged 50+ could reach 39 million. Characteristically, informal caregivers are better educated and have a greater need to understand the conditions that affect their loved ones. Caregivers purchase 79% of the products and services related to the care of an aging family member.
What type of sponsors can take advantage of this promotional
opportunity?
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